International Business

BACHELOR OF BUSINESS ADMINISTRATION (HONS) - INTERNATIONAL BUSINESS

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This course exposes students to all the importance of international business in a global marketplace. Students will learn many of the central issues in international trade and investment, the global monetary system, international business strategy and structure, and international business operation arise out of national differences in political economy and culture.


This course is designed to enhance the students’ mental maps of the world. At the end of the course, students would be able to identify countries of the world and how they interact with the people from the other countries. They will also be able to differentiate the strength, weaknesses, opportunities and threats of countries and regions worldwide. Besides that, students will be able to analyze and think critically about issues of regional and international importance with reference to their economic geography.


The course equips the students with both the analytical tools and techniques and models and practical aspects of international business negotiations. The art of negotiating will be introduced, and cultural awareness in international negotiations is the primary focus of the course. The course deals with international business negotiations skills and the impact and management of cultural differences on international business deals. Specifically, the course will equip students with dynamics strategy and tactics for persuading, coercing, and bargaining through to conclusion. The context and importance of negotiations in several cultures (including different religious contexts) will be explored, and case studies from different cultures and cultural contexts will be examined.


This course examines and analyses the theories of international trade, trade activities of a nation, monetary systems, economic integration and policies. The area of study also includes discussion on current international economic issues and development.


This course introduces the foundations of online business mechanisms. Students are exposed to the practice of electronic commerce, both the strategies and concepts of e-commerce and the technological infrastructure requirements. Students would learn through the combination of lectures and internet exercises. The course also prepares the students to develop an e-commerce business plan.


This course will help students to understand the importance of global marketing and the ways to develop strategies in order to be competitive in the global markets. Students will also analyze the various difficulties and challenges in today’s global marketing environment and to gauge the effects of these environments to global marketing decisions.